ABOUT LILULU
“I create colorful designs with UV protection, so kids can play outdoors while keeping their skin safe.”
MADE TO PLAY, MADE TO CARE
Childhood is a time of wonder and exploration, where children discover the world in their own way.
Lilulu was created as a practical solution for families who choose a free and active childhood while also wanting to protect their children’s skin from the sun.
We design comfortable and versatile kidswear, made in italy with premium recycled fabrics and certified UPF 50+ sun protection, created to support every game, sport, and outdoor adventure under the sun, with complete freedom of movement. Made to play. Made to care."
THE FOUNDER
I'm Carolina, the founder of Lilulu Kids. I was born and trained as a fashion designer in Argentina, and since 2018 I’ve been living in Italy with my family. I’m the mother of Matteo, Lilit, and a baby who is on the way.
The idea for Lilulu was born in 2019, with the arrival of my daughter Lilit. Watching her explore the world with such freedom and curiosity made me aware of a very real need: finding comfortable, durable UV-protective clothing designed for outdoor play.
When I realized that what I had been looking for didn’t exist in the way I needed, I decided to create it myself.
Lilulu Kids was born from that decision: to design kidswear that supports a free and active childhood, allowing children to move, play, get dirty, and explore—while still caring for and protecting their skin from the sun.
The name Lilulu comes from “Lilu,” my daughter’s nickname, and reflects the values that shape the brand: nature, joy, autonomy, and respect for the rhythms of childhood.
Today, Lilulu Kids is a consciously built project rooted in slow fashion, responsible production, quality, and durability. I believe in consuming less and better, and in creating sustainable kidswear that supports real moments of childhood. It's the result of my personal and professional journe, and a way to transform an everyday need into a purpose-driven brand.
"Hand-drawn prints, full of color, that kids love..."
"Each garment begins with a hand-drawn sketch, inspired by nature, animals, and the energy of children. I explore different techniques, like painting, pencil, watercolor, stamps, and digital tools, until each design comes to life.Vibrant colors and playful shapes are created to spark joy and curiosity, while animals and flora become the main characters of every piece.
This is what makes each garment unique, special, and loved by kids."
Carolina
designer and founder of Lilulu Kids
Let customers speak for us
Es ist unsere dritte Bestellung, wir lieben die Produkte!
Praktisch, perfekt zum beschützt Spielen und ausgezeichnete Qualität. Eine totale Empfehlung!
„Adoro tutto di questo costume: i colori, la forma, la zip sul retro (comodissima!). Mia figlia lo ha messo tutti i giorni al mare. E si asciuga in un attimo!“
Finalmente un cappellino che resta fermo in testa! La nostra piccola Lucia lo mette volentieri – un miracolo! E poi è davvero bellissimo.
Bellissimo disegno, colori. Ottimo materiale, cucito con cura. Molto comodo e vestibile. Lo consiglio!
I am very happy with this hat: the material is light and comfortable for my son and it fits perfectly. We also use it for swimming in the pool and it protects the neck and ears well from the sun.
Materiale ottimo
Finiture fatte a mano
Stampa irresistibile
Da quando lo preso mia figlia lo usa tanto per la spiaggia come per fare nuoto. Comodo e conveniente. Metti meno crema solare d’estate e d’inverno non devo mettere qualcos’altro perché non ha freddo. Sono molto felice e soddisfatta del mio acquisto.
Ho comprato questo costume 2 anni fa e mia figlia ancora li porta. Per me è fantastico perché non mi devo preoccupare tanto per il sole d’estate e d’inverno la copre di più quando va a nuoto. Quindi lo scelgo ancora!
Wir haben das UV-Set vor 1 Jahr gekauft, unser Sohn hatte es im Sommer sehr oft (fast täglich) genutzt.
Die Qualität des Stoffes ist super und der Sonnenschutz mega. Die Kinderhaut war den ganzen Sommer hindurch gut geschützt. Danke Carolina für die Beratung
Erst am Wochenende habe ich diesen UV-Badeanzug für meine Tochter gekauft. Sie ist total begeistert von den lebendigen Farben.
Ich finde die Verarbeitung und das Material sehr hochwertig.
Wir können es kaum erwarten damit zu Ostern an den Strand zu gehen.
Wir haben den UV-Anzug für unsere Tochter bereits 2 Sommer genutzt. Sie war dadurch bestens geschützt. Man sieht, dass das Material vor UV-Strahlen schützt.
An- und Ausziehen war problemlos wegen der Druckknöpfe.
Unverbesserliche Qualität und wunderschöne Designs!!
Wir lieben die Produkte von Lilulu! Wir haben die One-Piece MARE und den Sonnenhut (welcher ein ideales Geschenk ist!) - 100% empfehlenswert!
super schön!
schon das 2. mal für unsere 2 Enkel gekauft und wurde sehr gerne genutzt
